Economic Daily joins hands with JD.com to release data - consumption of photographic equipment becomes more diversified

Data source JD Consumer and Industrial Development Research Institute Editors of this edition Li Tong Zhu Shuangjian

Talk about numbers ● Comments on this issue Chai Zhenzhen

With the advancement of technology, the photography industry is rapidly evolving, forming an increasingly segmented market. Photography enthusiasts and professional photographers have increasingly stringent requirements for equipment, more diverse functional requirements, and higher expectations for film results. The entire industry is developing in a deeper and broader direction.

Judging from the usage scenarios, photography has become a part of people’s daily life. Not only travel and documentary, but also various subdivided scenes such as daily portraits, indoors, and street photography. In response to different shooting scenarios and creative needs, whether it is action cameras, panoramic cameras, SLR cameras, mirrorless cameras, as well as Polaroid and CCD cameras that are popular among young people, they have ushered in a new round of consumption peaks. Driven by summer travel, sales of mirrorless cameras increased more than four times year-on-year in July. The sales growth of related accessories and services, such as SLR accessories, lenses, printing services, etc., is also very obvious.

From the perspective of consumer demand, the quality and functionality of photographic equipment have always been the core competitiveness in winning the market. The quality and performance of photographic equipment directly affects the effect of photographic works. Enterprises must continue to invest in research and development to ensure the advancement and stability of products. In addition, different groups of people have different shooting needs. For photography enthusiasts, the portability, operability and special functions of the equipment are often the main factors in purchasing decisions; while for professional photographers, they pay more attention to the imaging effect and durability of the equipment. and compatibility etc. Therefore, relevant companies must also pay attention to the accuracy of product positioning to meet the specific needs of different user groups.

Consumer demand for photographic equipment is becoming increasingly diverse, the buying population is gradually expanding, and the usage scenarios are becoming more segmented. Along with these changes, photographic equipment has also experienced continuous technological upgrades, which has brought broader market prospects to companies in the industry and also raised higher requirements. Relevant companies should keep up with consumer trends and provide photographers and enthusiasts with a higher quality and more professional shooting experience.